Define brand character, user feeling and vehicle personality.
CHTAE AUTO
CHTAE · Automotive Design Experts
Creative direction, delivered through engineering.
Automotive styling data, structural design, validation and collaborative development for OEMs, suppliers and design partners.
COLLABORATIVE DEVELOPMENT
Engineering Support for Client Programs
From early styling support and structural development to system checks and data delivery, CHTAE moves projects toward production with clear engineering logic.
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PARTNER NETWORK
Partnerships Create Long-Term Value
CHTAE works long-term with OEMs, R&D teams and engineering partners, sharing expertise and delivery rhythm across project stages.
Collaborative Development
Strong Support for Client Programs
CHTAE provides structural design, styling data, engineering validation and collaborative support to OEMs, suppliers and major design firms.
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Technical staff supporting delivery
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Major design partners served
Selected Clients
CREATIVE STYLING
Creative Ideas Shape the First Impression
We develop brand direction, proportion, stance, feature lines and volume through sketches, digital surfaces and focused concept reviews.
Set proportion, stance, feature lines and visual balance early.
Build volume, light and surface quality in digital form.
Converge identity, harmony and design integrity.
STYLING ENGINEERING
Manufacturable, Verifiable, Deliverable Styling Data
Protect proportion, stance, feature lines, lamps and openings while retaining visual tension.
Check package space, gaps, coverings, regulations and manufacturing constraints early.
Carry styling data smoothly into structure, system integration and validation.
STYLING FEASIBILITY
Engineering Makes Styling Real
We evaluate proportion, split lines, regulations, closures and assembly space while preserving design intent and defining feasible development limits.
STYLING & ENGINEERING SYNC
SYSTEM DELIVERY
Vehicle-Level System Coordination
Across exterior, interior, body, closures and CAE validation, stable teams help clients close the loop from individual systems to whole-vehicle targets.
Xi'an R&D
Shanghai Delivery
Multi-region Support
Discuss a Project
VISUAL VALIDATION
Light Reveals Surface Quality
Review proportion, feature lines, surface continuity and brand identity across lighting and display environments.
CMF DEVELOPMENT
Materials Build Real Character
Colour, material and finish are developed together to align visual quality, touch and production consistency.
EXTERIOR DESIGN
Vehicle Character Starts Outside
Exterior design combines proportion, stance, identity, aerodynamics, surface tension and detail rhythm into one vehicle expression.
VEHICLE PACKAGE
Package Defines the Vehicle Baseline
Platform conditions, occupant posture and vehicle dimensions are aligned through H-point, vision, clearance and access checks.
3D DATA DEVELOPMENT
Engineering Data Carries Design
CATIA-based parametric data controls surfaces, structural features and assembly relationships for sheet metal, plastic, trim and seating.
- Parametric Modelling
- Structural Features
- Assembly Relations
- Data Accuracy
DATA QUALITY
Checks Protect Every Detail
Surface continuity, feature transitions, detail accuracy and whole-vehicle consistency are reviewed for stable design expression.
INTERIOR CONCEPT
The Cabin Begins the Interior Experience
Interior themes, occupant layout, ergonomics and space carry the design idea into driving, riding and daily use.
COCKPIT INTEGRATION
Engineering Shapes Every View
Displays, vents, steering, frame, wiring, airbags and thermal systems advance within one ergonomic and structural boundary.
INTERIOR SPACE
Dimensions Shape Cabin Quality
Occupant room, openness, access, storage, reach and assembly turn design ambience into a reliable cabin.
WHOLE VEHICLE EXPERIENCE
One Experience, Inside and Out
Exterior stance, cabin space, closure quality and user perception are checked as one complete vehicle experience.
SYSTEM COLLABORATION
Systems Converge on Vehicle Goals
Exterior, body, interior, closures, electrical and chassis are part of a wider network including powertrain, thermal, safety and software.
STRUCTURE BENEATH FORM
Structure Creates Vehicle Order
Body frames, installation paths, system interfaces and space envelopes give every surface a clear support and manufacturing logic.
Platform limits, driving performance and vehicle stance.
Harness routing, interfaces and functional integration.
Motion quality, sealing, hinges and latches.
Occupant space, ergonomics and perceived quality.
Structural frame, connection paths and manufacturing datums.
Design expression, mounting limits and regulations.
CUSTOMER VALUE
Customer Goals Guide Engineering
User experience, brand, quality, cost and timing guide every data and system decision toward product value.
REAL-WORLD INTEGRATION
Real Roads Validate Engineering
Vehicle stance, lamp identity, reflections and dynamic proportion are reviewed in real environments.
VALIDATION LOOP
Validation Matures the Data
Road tests, simulation and production feedback return to the 3D data through repeated diagnosis, correction and verification.
DESIGN QUALITY GATE
Delivery Built on Complete Evidence
Design status, engineering data, interfaces and validation are aligned before models, drawings, PLM data and changes are released.
FROM IDEA TO REALITY
Value Reaches the Customer
On-site staffing, project delivery, remote modelling and hybrid collaboration support each programme from early concepts through engineering implementation.